<input type="hidden" name="update_status" value="no-date"><input type="hidden" name="update_status" value="no-date">{"id":15504,"date":"2019-12-25T09:23:15","date_gmt":"2019-12-25T09:23:15","guid":{"rendered":"https:\/\/www.insiderenvy.com\/?p=15504"},"modified":"2023-10-04T12:46:04","modified_gmt":"2023-10-04T12:46:04","slug":"this-dog-food-company-raised-millions-of-dollars-to-make-sure-your-pups-get-to-live-their-best-lives","status":"publish","type":"post","link":"https:\/\/www.insiderenvy.com\/this-dog-food-company-raised-millions-of-dollars-to-make-sure-your-pups-get-to-live-their-best-lives\/","title":{"rendered":"This dog food company raised millions of dollars to make sure your pups get to live their best lives"},"content":{"rendered":"<style>\nselect#product_list {\n    display: none !important;\n}\nh1.form_head_m {\n    \/* font-family: 'Roboto'; *\/\n    font-style: normal;\n    font-weight: 700;\n    font-size: 18px;\n    line-height: 21px;\n    text-align: center;\n    color: #232323;\n}\n\/* for drop down option *\/\n.drop_icon {\n    width: 100% !important;\n    margin-bottom: 20px;\n    margin-top: -10px;\n    display: flex;\n    justify-content: center;\n}\nimg.drop_ig {\n    width: 50px;\n    height: 17px;\n    cursor: pointer;\n}\n\ndiv#form_block {\n    margin-top: 30px;\n    width: 90%;\n    margin: 0px auto;\n}\n\t\n.leadform-container{\n    width: 60%;\n    margin: 0px auto;\n}\ndiv#form_block {\n    width: 95%;\n    margin: 0px auto;\n}\n.form_head {\n    width: 95%;\n    margin: 0px auto;\n    margin-bottom: 8px !important;\n    margin-top: 10px;\n}\n.form_head h4 {\n    font-family:  Roboto;\n    font-style: normal;\n    font-weight: bold;\n    font-size: 18px;\n    line-height: 25px;\n    text-align: center;\n    color: #232323;\n}\n.form_sub_h {\n    width: 95%;\n    margin: 0px auto;\n    margin-bottom: 10px !important;\n}\n.form_sub_h h5 {\n    font-family:  Roboto;\n    font-style: normal;\n    font-weight: normal;\n    font-size: 14px;\n    line-height: 19px;\n    text-align: center;\n    color: #606060;\n}\n.leadform-container {\n    width: 95%;\n    margin: 0px auto;\n    margin-bottom: 0px !important;\n}\ninput.form-control {\n    width: 100% !important;\n}\n.titan-wrapper {\n    margin-bottom: 0px !important;\n    width: 357px;\n    margin: 0px auto;\n}\n.formrow input, .formrow textarea {\n    width: 100%;\n    margin-bottom: 0px;\n    background: #FFFFFF;\n    border: 1px solid rgba(0, 74, 179, 0.63);\n}\n.submitbtn input {\n    background: #004ab3;\n    color: #fff;\n    margin-top: 10px !important;\n\t-webkit-appearance: none;\n\tborder-radius: 0;\n}\n\tselect#product_list {\n    width: 100%;\n    margin-bottom: 0px;\n    border: 1px solid rgba(0, 74, 179, 0.63);\n}\n#product_list option {\n    width: 100%;\n}\n.terms_link {\n    width: 327px;\n    margin: 0px auto;\n}\n.terms_link a {\n    font-style: normal;\n    font-weight: normal;\n    font-size: 13px;\n    line-height: 18px;\n    text-align: center;\n    text-decoration-line: underline;\n    color: #568BD7;\n}\n\n@media only screen and (max-width: 767px){\ndiv#form_block {\n\twidth: 100%;\n    margin: 0px auto;\n}\n.titan-wrapper {\n    width: 100%;\n}\n.form_head {\n    width: 100%;\n    margin-top: 24px;\n}\n.form_sub_h {\n    width: 100%;\n    margin-bottom: 16px !important;\n}\n.leadform-container {\n    width: 100%;\n    margin: 0px auto;\n    padding: 0px;\n}\n\n.est_cta_sec_mob {\n    margin-bottom: 0px !important;\n    width: 100%;\n    height: 70px;\n    display: flex;\n    justify-content: center;\n    align-items: center;\n}\n.est_cta_sec_mob .get_est_btn {\n    margin: 0px auto;\n}\n\n}\n\n@media screen and (min-width: 768px) and (max-width: 1090px) {\na.get_est_btn {\n    width: 200px;\n}\ndiv#form_block {\n    width: 100%;\n}\n.titan-wrapper {\n    width: 100%;\n}\ndiv#st_section_two {\n    width: 100%;\n}\n.form_image_s img {\n    width: 100%;\n    height: 100% !important;\n    object-fit: cover;\n}\n.terms_link {\n    width: 100%;\n}\n\n}\n\n@media screen and (min-width: 901px) and (max-width: 1240px) {\na.get_est_btn {\n    width: 250px;\n}\n}\n\n<\/style><div class=\"post-meta clearfix postmodate\" style=\"margin-bottom: 20px;\">\n                <span class=\"date\"><i class=\"icon-clock\"><\/i>\n\t\t\t\t<div class=\"time_entry\">\n                    <time class=\"entry-date updated\" datetime=\"\" itemprop=\"datePublished\"><\/time>\n\t\t\t\t<\/div>\n                    <meta itemprop=\"dateModified\" content=\"2020-01-10T09:54:15+00:00\">\n                <\/span>\n<\/div>\n<style>\n\n.time_entry{\n\tdisplay: inline-block;\n}\n<\/style><script>\nfunction ctafix(){\n\njQuery(document).on('click', '.customEventClass', function(event) {\n\tvar link = jQuery(this).attr('href').split('?')[0];\n\t  var curr_link = jQuery(this);\n\t  console.log(curr_link);\n\t  if (jQuery(\".partner-detail\").length) {\n            jQuery(\".partner-detail\").each(function(){\n\t\t\t\tvar partner_id = jQuery(this).find('.mx_id').val();\n\t\t\t\t\n\t\t\t\t\n\t\t\t\tvar partner_domains_arr = jQuery(this).find(\"input[name=possible_partner_domains]\").val().split(',');\n\t\t\t\t\tfor(var i=0;i<partner_domains_arr.length;i++) {\n\t\t\t\t\t  if(link.indexOf(partner_domains_arr[i]) != -1){\n\t\t\t\t\t\t\n\t\t\t\t\t\tif(typeof partner_id!='undefined' && partner_id && partner_id!='null'){\n\t\t\t\t\t\t\thandleOutboundLinkClicks(curr_link);\n\t\t\t\t\t\t\treturn false;\n\t\t\t\t\t\t}else{\n\t\t\t\t\t\t\t\thandleOutboundCTALinkClicks(curr_link);\n\t\t\t\t\t\t\t}\t\t\n\t\t\t\t\t  }\n\t\t\t\t\t}\n\t\t\t\t\n\t\t\t\t\n\t\t\t});\n\t  }\n\t\t\t\n  });\n   \n  jQuery(document).on('click', '.customIEEventClass', function(event) {\n\t  var curr_link = jQuery(this);\n\t\t\n\t\t\t\thandleOutboundCTALinkClicks(curr_link);\t\t\n\t \n  });\n  \n  jQuery(document).on('click', '.customEventClass,.customIEEventClass', function(event) {\n    event.preventDefault();\n    var q_params = [];\n    var link = jQuery(this).attr('href').split('?')[0];\n    var utm_cta_id = jQuery(this).html().replace(\/&nbsp;\/g, '');\n    var utm_cta_id = utm_cta_id.replace(\"&amp;\", \"&\");\n    var utm_variant = jQuery('input[name=utm_variant]').val();\n    var url_redirect = jQuery(this).attr('href');\n    var curr_link = jQuery(this);\n\n    if (jQuery(\".partner-detail\").length) {\n\t\t\/\/handleOutboundLinkClicks(curr_link);\n      jQuery(\".partner-detail\").each(function(){\n        partner_type = jQuery(this).find(\"#partner_type\").val();\n        var partner_domains_arr = jQuery(this).find(\"input[name=possible_partner_domains]\").val().split(',');\n        for(var i=0;i<partner_domains_arr.length;i++) {\n          if(link.indexOf(partner_domains_arr[i]) != -1){\n\t\t\tif(partner_type == \"DFA-NomNom\"){\n\t\t\t    q_params= getUtmParams('tracker', partner_type);\n\t\t\t    q_params['utm_partner'] = \"nomnom\";\n\t\t\t}else if(partner_type == \"DFA-Ollie\"){\n\t\t\t    q_params = getUtmParams('tracker', partner_type);\n\t\t\t    q_params['utm_partner'] = \"ollie\";\n\t\t\t}else if(partner_type == \"DFA-TheFarmersDog\"){\n\t\t\t\tq_params = getUtmParams('tracker', partner_type);\n\t\t\t\tq_params['utm_partner'] = \"tfd\";\n\t\t\t}else if(partner_type == \"Ollie\"){\n\t\t\t    q_params= getUtmParams('tracker', partner_type);\n\t\t\t    q_params['utm_partner'] = \"ollie\"\n\t\t\t}else{\n\t\t\t\tq_params = getUtmParams('tracker', partner_type);\n\t\t\t}\n          }\n        }\n      });\n    } else {\n\t\t\/\/handleOutboundCTALinkClicks(curr_link);\n      q_params = getUtmParams('tracker');\n    }\n    if (typeof utm_cta_id != \"undefined\" && utm_cta_id) {\n      q_params['utm_cta_id'] = utm_cta_id;\n    }\n    if (typeof utm_variant != \"undefined\" && utm_variant) {\n      q_params['utm_variant'] = utm_variant;\n    }\n\/* \t  if (jQuery(this).hasClass('andie')) {\n\t\tmixpanel.track('pc',q_params); \t\n\t\tmixpanel.track('submit_sucess');\n    } *\/ \n    if (jQuery(this).hasClass('customEventClass')) {\n\t\t\tmixpanel.track('pc',q_params); \t\n    }else{\n\t\t\tmixpanel.track('npc',q_params); \n    }\n    setTimeout(function(){\n      var target = '_self';\n      if ( curr_link.attr('target') == '_blank') {\n        target=\"_self\";\n      }\n      \/\/If URL contains # at end then dont redirect \n      if(url_redirect.indexOf(\"#\") == -1){\n        window.open(url_redirect, target);\n      }\n    }, 1500);\n});\n}\nfunction handleOutboundLinkClicks(event) {\n  ga('send', {\n  hitType: 'event',\n  eventCategory: 'cta',\n  eventAction: 'click',\n  eventLabel: 'PC'\n});\n}\nfunction handleOutboundCTALinkClicks(event) {\n  ga('send', {\n  hitType: 'event',\n  eventCategory: 'cta',\n  eventAction: 'click',\n  eventLabel: 'NPC'\n});\n}\n\n<\/script><script>\r\nlet mp_device_id = null;\r\n\r\nfunction register_mx() {\r\n    var gtmVarArr = [];\r\n    var cookieString = decodeURIComponent(document.cookie).split('; ');\r\n\r\n    for (var val = 0; val < cookieString.length; val++) {\r\n        var item = cookieString[val];\r\n        var queryKey = item.split(\"=\")[0];\r\n        var queryVal = item.split(\"=\")[1];\r\n        var obj = {};\r\n        if (queryKey.indexOf(\"_exp\") !== -1 && queryKey.indexOf(\"_url\") === -1) {\r\n            obj[queryKey] = queryVal;\r\n            gtmVarArr.push(obj);\r\n        }\r\n        if (queryKey.indexOf(\"utm_aid\") !== -1) {\r\n            obj[queryKey] = queryVal;\r\n            gtmVarArr.push(obj);\r\n        }\r\n        obj['user_agent'] = navigator.userAgent;\r\n        gtmVarArr.push(obj);\r\n    }\r\n\r\n    var extraParams = {};\r\n    gtmVarArr.forEach(function(item, index) {\r\n        for (var key in item) {\r\n            if (item[key] && item[key] !== null && item[key] !== undefined && item[key] !== \"\") {\r\n                extraParams[key] = item[key];\r\n            }\r\n        }\r\n    });\r\n    mixpanel.register(extraParams);\r\n}\r\n\r\nfunction fix7fh() {\r\n    jQuery(\".post-wrapper-content a\").css(\"pointer-events\", \"initial\");\r\n    var query_param = getUrlVars();\r\n    var userAgent = navigator.userAgent || navigator.vendor || window.opera;\r\n    jQuery('.the_content_wrapper a,.buyout_btn').each(function() {\r\n        var url_obj = jQuery(this);\r\n        var current_url = jQuery(this).attr('href');\r\n        var cur_hostname = window.location.hostname;\r\n        var cur_protocol = window.location.protocol;\r\n        \/\/var pattern = new RegExp(\"\/^(http|https)?:\/\/[a-zA-Z0-9-.]+.[a-z]{2,4}\/\");\r\n        \/\/ if(!pattern.test(current_url)){\r\n        \/\/  current_url = cur_protocol+\"\/\/\"+cur_hostname+current_url;\r\n        \/\/ }\r\n        \/*   if(current_url && current_url.indexOf(\"static\") > -1){\r\n            return;\r\n            }*\/\r\n        if (!current_url) {\r\n            return;\r\n        }\r\n        var url_hostname = current_url.split(\"?\")[0];\r\n        var url_queryParams = getQueryParams(current_url);\r\n        \/\/var url = new URL(current_url);\r\n\r\n        var hostname = jQuery(this).prop('hostname');\r\n        var pathname = jQuery(this).prop('pathname');\r\n        if (jQuery(\".partner-detail\").length) {\r\n            jQuery('.partner-detail').each(function() {\r\n                var partner_type = jQuery(this).find(\"#partner_type\").val();\r\n                var utm_variant = jQuery('input[name=utm_variant]').val();\r\n                var utm_content = jQuery('input[name=utm_content]').val();\r\n                var possible_partner = jQuery(this).find('input[name=possible_partner_domains]').val();\r\n                var partner_array = possible_partner.split(\",\");\r\n                var mixpanel_partner_id = jQuery(this).find('.mx_id').val();\r\n                var pid = jQuery(this).find(\"input[name=pid]\").val();\r\n                for (var i = 0; i < partner_array.length; i++) {\r\n                    if (hostname.search(partner_array[i].trim()) >= 0) {\r\n                        if (partner_type == \"Hubble\") {\r\n                            url_queryParams['utm_content'] = utm_content;\r\n                            url_queryParams['utm_ie_exp'] = utm_variant;\r\n                            \/\/url.searchParams.set(\"utm_content\", utm_content);\r\n                        }\r\n                        if (partner_type == \"DFA-TheFarmersDog\") {\r\n                            if (!url_obj.hasClass('tfd')) {\r\n                                url_obj.addClass('tfd');\r\n                            }\r\n                        }\r\n                        if (partner_type == \"DFA-Darwin\") {\r\n                            if (!url_obj.hasClass('darwin')) {\r\n                                url_obj.addClass('darwin');\r\n                            }\r\n                        }\r\n                        if (partner_type == \"DFA-PetPlate\") {\r\n                            if (!url_obj.hasClass('petplate')) {\r\n                                url_obj.addClass('petplate');\r\n                            }\r\n                        }\r\n                        if (partner_type == \"DFA-NomNom\") {\r\n                            if (!url_obj.hasClass('nomnom')) {\r\n                                url_obj.addClass('nomnom');\r\n                            }\r\n                        }\r\n                        if (partner_type == \"Ollie\" || partner_type == \"DFA-Ollie\") {\r\n                            if (!url_obj.hasClass('ollie')) {\r\n                                url_obj.addClass('ollie');\r\n                            }\r\n                        }\r\n\r\n                        if (current_url && current_url != 'javascript:void(0);') {\r\n                            if (partner_type == \"STARZ\") {\r\n                                if ('utm_campaign' in query_param) {\r\n                                    url_queryParams['utm_aid'] = query_param['utm_campaign'];\r\n                                    \/\/url.searchParams.set(\"utm_aid\", query_param['utm_campaign']);\r\n                                }\r\n                                for (var key in query_param) {\r\n                                    if (key.indexOf(\"_exp\") !== -1) {\r\n                                        var utm_exp = query_param[key];\r\n                                        document.cookie = key + \"=\" + utm_exp + \";path=\/\";\r\n                                    }\r\n                                }\r\n                                if ('utm_aid' in query_param) {\r\n                                    var utm_aid_v = query_param['utm_aid'];\r\n                                    document.cookie = \"utm_aid=\" + JSON.stringify(utm_aid_v) + \";path=\/\";\r\n                                } else {\r\n                                    document.cookie = \"utm_aid=23842738139160327\" + \";path=\/\";\r\n                                }\r\n                            }\r\n\r\n                            if (typeof(mixpanel_partner_id) !== 'undefined') {\r\n                                url_queryParams['mixpanel_dist_id'] = distinct_id;\r\n                            }\r\n\r\n                            var updated_query_string = \"?\" + getQueryStr(url_queryParams);\r\n\r\n\r\n                            var newUrl = url_hostname + updated_query_string;\r\n                            url_obj.attr(\"href\", newUrl);\r\n                            if (!url_obj.hasClass('customEventClass')) {\r\n                                url_obj.addClass('customEventClass');\r\n                            }\r\n                        }\r\n                    }\r\n                }\r\n            });\r\n        }\r\n        if (url_hostname !== '' && typeof(url_hostname) !== 'undefined' && url_hostname != 'javascript:void(0);') {\r\n            \/\/var newUrl = url.href;\r\n            \/\/url_obj.attr(\"href\", current_url);\r\n            \/\/Added by Denish for default CTA fire\r\n            if (!url_obj.hasClass('customEventClass') && !url_obj.hasClass('customIEEventClass')) {\r\n                url_obj.addClass('customIEEventClass');\r\n            }\r\n        }\r\n    });\r\n}\r\n\r\nfunction getQueryStr(e) {\r\n    var r = [];\r\n    if (Object.keys(e).length)\r\n        for (var t in e) r.push(t + \"=\" + e[t]);\r\n    return r.join(\"&\")\r\n}\r\n<\/script><div class=\"section_wrapper\" id=\"policybtn\"><a href=\"https:\/\/www.insiderenvy.com\/advertiser-policy\/\" target=\"_blank\" class=\"advtPolicy \"><input type=\"button\" value=\"Advertiser Policy\" style=\"padding: 8px 20px;margin:0px;\" \/><\/a>\n<\/div>\n<script>\n    jQuery(\"#policybtn\").remove();\n    var pobtnhtm = '<div class=\"section_wrapper\" id=\"policybtn\"><a href=\"https:\/\/www.insiderenvy.com\/advertiser-policy\/\" target=\"_blank\" class=\"advtPolicy  customIEEventClass\" style=\"pointer-events: initial;\"><input type=\"button\" value=\"Advertiser Policy\" style=\"padding: 8px 20px;margin:0px;\"><\/a><\/div>';\n    jQuery(\"#Header_wrapper\").prepend(pobtnhtm);\n    \n<\/script>\n<style>\n.advtPolicy {\n    position: absolute;\n    font-family: 'Lato', sans-serif;\n    font-weight: 600;\n    font-size: 15px;\n    color: #FFFFFF;\n    letter-spacing: 0.5px;\n    z-index: 1;\n    text-align: center;\n    right: 0px;\n    box-shadow: 0px 1px 2px rgba(0,0,0,0.3);\n    top: 90px;\n}\n@media (max-width: 767px){\n    .advtPolicy {\n      top: 60px;\n    }\n}\n<\/style><p>[vc_row][vc_column css=&#8221;.vc_custom_1574935528092{background-color: #ffffff !important;}&#8221;][vc_single_image source=&#8221;external_link&#8221; custom_src=&#8221;https:\/\/static.insiderenvy.com\/store\/images\/2019\/05\/15181502\/OllieBranded2.png&#8221;][vc_empty_space height=&#8221;0px&#8221;][vc_column_text el_class=&#8221;IE_para_dark_np&#8221;]With pet parents spending $70 billion a year on pets, one startup is changing the wave on what was more recently confined to humans: a healthy diet.\u00a0<a class=\"customGaEvent\" href=\"https:\/\/get.myollie.com\/dog.html?7fh285_auid=1577256213771_k4kxmjgrpxt445eb1j\" rel=\"Ollie,\">Ollie,<\/a>a direct-to-consumer startup that delivers\u00a0custom-formulated dog meals\u00a0to your door, landed $12.6 million in Series A funding attracting celebrities\u00a0like Serena Williams to invest in dog health. With a $4.4 million seed round, this brings the company\u2019s total funding to roughly $17 million.<\/p>\n<p>&nbsp;<\/p>\n<p>Co-founders Alex Douzet, Gabby Slome, and Randy Jimenez launched the subscription dog food company in 2016 to unveil a pet food industry rooted in fast food.\u00a0\u201cDead, dying, or diseased animals get mushed up into this meat slurpee,\u201d said\u00a0<a class=\"customGaEvent\" href=\"https:\/\/get.myollie.com\/dog.html?7fh285_auid=1577256213771_k4kxmjgrpxt445eb1j\" rel=\"Ollie\u2019s\">Ollie\u2019s<\/a>\u00a0co-founder Gabby Slome when describing the jaw-dropping truths\u00a0of the commercial pet food making process. Obesity, diabetes, and cancers are just some of the health conditions surrounding filler, chemical, and preservative packed dry dog food, also known as kibble.<\/p>\n<p>&nbsp;<\/p>\n<p>Would you want eat fast food for breakfast, lunch, and dinner, everyday for your entire life? Probably not. Processed foods are known have negative health effects on humans, and they behave in the same way for dogs. Over half of dogs in america are\u00a0<a class=\"customGaEvent\" href=\"https:\/\/www.nytimes.com\/2018\/08\/02\/well\/fat-pets-dog-cat-health.html?7fh285_auid=1577256213771_k4kxmjgrpxt445eb1j\" rel=\"Overweight\">overweight<\/a>\u00a0and canine diabetes rates have almost doubled in the past\u00a0<a class=\"customGaEvent\" href=\"https:\/\/www.banfield.com\/Banfield\/media\/PDF\/Downloads\/soph\/Banfield-State-of-Pet-Health-Report-2016.pdf?7fh285_auid=1577256213771_k4kxmjgrpxt445eb1j\" rel=\"Decade\">decade<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>This sad state of doggy affairs is largely because the dog food industry is widely unregulated. Even with the AAFCO safeguards identifying potentially dangerous chemicals and fillers, commercial dog foods\u00a0continue to contain\u00a0harmful ingredients and byproducts, leading to over 40 dog food recalls every year.<\/p>\n<p>&nbsp;<\/p>\n<p>Companies like\u00a0<a class=\"customGaEvent\" href=\"https:\/\/get.myollie.com\/dog.html?7fh285_auid=1577256213771_k4kxmjgrpxt445eb1j\" rel=\"Ollie\">Ollie<\/a>\u00a0are emerging as the alternatives to traditional dog food. Unlike kibble,\u00a0Ollie\u00a0isn\u2019t a one-meal-fits-all food. Free of any artificial flavors, growth hormones, antibiotics, fillers, synthetic colors, and preservatives, Ollie\u2019s meal plans are custom made for dog\u2019s breed, weight, and activity to promote healthy weight and in turn, lead to a healthier life.[\/vc_column_text][vc_empty_space height=&#8221;0px&#8221;][vc_single_image source=&#8221;external_link&#8221; custom_src=&#8221;https:\/\/static.insiderenvy.com\/store\/images\/2019\/03\/19154350\/Packaging.png&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text el_class=&#8221;IE_para_dark_np&#8221;]With thousands of customers nationwide,\u00a0<a class=\"customGaEvent\" href=\"https:\/\/get.myollie.com\/dog.html?7fh285_auid=1577256213771_k4kxmjgrpxt445eb1j\" rel=\"Ollie\u2019s\">Ollie\u2019s<\/a>\u00a0brand is attracting every type of dog owner, from millennials to boomers, as Americans of all ages are becoming more health conscious.\u00a0<a class=\"customGaEvent\" href=\"https:\/\/www.petfoodindustry.com\/articles\/5241-humanization-driving-trends-in-pet-food?7fh285_auid=1577256213771_k4kxmjgrpxt445eb1j\" rel=\"55%OfPetOwners\">55% of pet owners<\/a>\u00a0say they worry about filler ingredients in pet food, and over one-quarter of them also worry that the food they buy is making their pet obese.<\/p>\n<p>&nbsp;<\/p>\n<p>Pet food sales have exploded in the last ten years, with premium brands heavily responsible for the\u00a0<a class=\"customGaEvent\" href=\"https:\/\/www.emarketer.com\/content\/premium-pet-food-drives-sales?7fh285_auid=1577256213771_k4kxmjgrpxt445eb1j\" rel=\"36%IncreaseSince2007\">36% increase since 2007<\/a>. Investors are racing to back companies like Ollie, betting that this growth will continue, as over $100m have been invested in like-minded start-ups in the past few years.<\/p>\n<p>&nbsp;<\/p>\n<p>Ollie co-founder Gabby Slome credits a lot of this growth to the humanization of pets and the willingness to spend more on our furry friends, \u201cpets used to really be for the kids. Now pets are becoming the kids in a whole new way. Therefore, their place in the household is sort of unprecedented\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>Vet-formulated and made with premium ingredients,\u00a0<a class=\"customGaEvent\" href=\"https:\/\/get.myollie.com\/dog.html?7fh285_auid=1577256213771_k4kxmjgrpxt445eb1j\" rel=\"Ollie\u2019s\">Ollie\u2019s<\/a>\u00a0dog food is so high quality, even humans can eat it. Handmade in small batches at USDA regulated facility, every ingredient is ethically sourced from free-range farms and cooked at low temperatures to preserve maximum nutritional content. Starting at just $3\/day for small pups, and $10 larger dogs, Ollie is by no means cheap, but ensures the highest quality diet a dog can get.[\/vc_column_text][vc_empty_space height=&#8221;0px&#8221;][vc_column_text css=&#8221;.vc_custom_1575897623013{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #f5f8f8 !important;}&#8221; el_class=&#8221;discloserTxt_IE&#8221;]<\/p>\n<p style=\"text-align: center;\">At InsiderEnvy we only promote products we love. We participate in a small number of affiliate programs, meaning we may receive compensation when you buy items after clicking a link on InsiderEnvy. We appreciate your support!<\/p>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;ie_staff&#8221;]by Insider Envy Staff[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<script type=\"text\/javascript\">\nvar site_q = window.location.search; \n  window.loaded = false;    \n\/*  var distinct_id;  *\/ \njQuery(document).ready(function(){  \n          var ampt_parmas = {};\n          var default_partner = 'default';\n          if (jQuery(\".partner-detail\").length) {\n            jQuery(\".partner-detail\").each(function(index){\n              partner_type = jQuery(this).find(\"#partner_type\").val();\n              var utm_content = jQuery('input[name=utm_content]').val();\n              var Searchedparams = getQueryParams(site_q);\n              var q_params = getUtmParams('tracker', partner_type);\n              ampt_parmas = q_params;  \n              var partner_id = jQuery(this).find('.pid').val();\n              var mixpanel_partner_id = jQuery(this).find('.mx_id').val();\n\n                    \n              try {          \n                mixpanel.init(mixpanel_partner_id, {\n                    loaded: function(mixpanel) {\n                            distinct_id = mixpanel.get_distinct_id();\n                        \/\/  console.log(distinct_id);\n                            fix7fh();\n                    }\n                });\n                \n                window.isMxTrackerLoad = true;\n              } catch(error) {\n                console.log('Mixpanel  has been disabled');\n              }\n              window.isTrackerLoad = true;\n              register_mx();\n              if (partner_type == \"STARZ\") {\n                if ('utm_campaign' in Searchedparams) {                \n                  ampt_parmas[\"utm_aid\"] = Searchedparams[\"utm_campaign\"];\n                }\n                  var cookieString = decodeURIComponent(document.cookie).split('; ');\n                  for (var val = 0; val < cookieString.length; val++) {\n                    var item = cookieString[val];\n                    var queryKey = item.split(\"=\")[0];\n                    var queryVal = item.split(\"=\")[1];\n                    if (queryKey.indexOf(\"_exp\") !== -1 && queryKey.indexOf(\"_url\") === -1) {   \n                            ampt_parmas[queryKey] = queryVal;\n                        }\n                    }\n              }\n                mixpanel.track('pageview',ampt_parmas);\n                console.log(\"mixpanel JS  intlized one\");   \n            });\n          } else {            \n            var mixpanel_deafult_id = '6936933f69c2ba88258a420b6ea5f6c8';  \n            try { \n              mixpanel.init(mixpanel_deafult_id);\n              window.isMxTrackerLoad = true;\n            } catch(error) {\n              console.log('Mixpanel has been disabled');\n            }\n            var q_params = getUtmParams('tracker', default_partner);\n            ampt_parmas = q_params;\n            var Searchedparams = getQueryParams(site_q);\n                mixpanel.track('pageview',ampt_parmas );\n                console.log(\"mixpanel JS  intlized\");\n          }\n          ctafix();\n     \n\n}); \n\/* const waitForTracker = () => {\n  setTimeout(() => {\n    if (typeof window.mxFlag == 'undefined') {\n      MXload();\n    } else {\n      waitForTracker();\n    }\n  }, 200);\n}; *\/\n\n<\/script><script>\nfunction customGlobalEventFire(event){\n  if (jQuery(\".partner-detail\").length) {\n    jQuery(\".partner-detail\").each(function(){\n      partner_type = jQuery(this).find(\"#partner_type\").val();\n\t  var partner_id = jQuery(this).find('.pid').val();  \n\t\tvar mixpanel_partner_id = jQuery(this).find('.mx_id').val()\t\t\t\n\t\t\t\tvar q_gparams = getUtmParams('tracker', partner_type);\n\t\t\t\tvar utm_variant = {};\n\t\t\t\tutm_variant[\"utm_event\"] = event;\n\t\t\t\tutm_variant[\"utm_variant\"] = q_gparams[\"utm_variant\"];\n\t\t\t\tutm_variant[\"pid\"] = q_gparams[\"pid\"];\n\t\t\t\tmixpanel.track('quiz',utm_variant );   \n    });\n  }\n}\n\n<\/script><script>\r\nvar date_status = jQuery('input[name=update_status]').val();\r\nconst monthNames = [\"January\", \"February\", \"March\", \"April\", \"May\", \"June\",\r\n  \"July\", \"August\", \"September\", \"October\", \"November\", \"December\"\r\n];\r\nif(!date_status){\r\nvar up_time_full = jQuery('input[name=updated_time]').val();\r\n var d = new Date(up_time_full);\r\n var day_updated= d.getDate();\r\n var month_updated= monthNames[d.getMonth()];\r\n var updated_year= d.getFullYear();\r\n jQuery(document).ready(function(){\r\n\tvar t_html= \"<time class='entry-date updated' datetime='\"+d+\"' itemprop='datePublished'>\"+month_updated+\" \"+day_updated+\", \"+updated_year+\"<\/time>\"\r\n\tjQuery('.updated').html(t_html);\r\n });\r\n}else{\r\n\t jQuery('.postmodate').hide();\r\n}\r\n<\/script><script>\n    jQuery(\"#searchform\").submit(function() {\nvar search_qq= jQuery('input[name=s]').val(); \n return validsearchData(search_qq);\n});\nfunction validsearchData(sqq){\n  let regex = \/^[A-Za-z0-9 _?]*[A-Za-z0-9][A-Za-z0-9 _?]*$\/;\n    if (regex.test(sqq)) {\n      return true;\n    } else {\n\t\talert(\"Please enter valid text\");\n\t\treturn false;\n    }\t\n}\n<\/script>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column css=&#8221;.vc_custom_1574935528092{background-color: #ffffff !important;}&#8221;][vc_single_image source=&#8221;external_link&#8221; custom_src=&#8221;https:\/\/static.insiderenvy.com\/store\/images\/2019\/05\/15181502\/OllieBranded2.png&#8221;][vc_empty_space height=&#8221;0px&#8221;][vc_column_text el_class=&#8221;IE_para_dark_np&#8221;]With pet parents spending $70 billion a year on pets, one startup is<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":[558],"featured_media":15952,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[37,178],"partner":[21],"product-category":[621],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>This dog food company raised millions of dollars to make sure your pups get to live their best lives - Insider Envy<\/title>\n<meta name=\"description\" content=\"This dog food company raised millions of dollars to make sure your pups get to live their best lives - Insider Envy\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.insiderenvy.com\/this-dog-food-company-raised-millions-of-dollars-to-make-sure-your-pups-get-to-live-their-best-lives\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This dog food company raised millions of dollars to make sure your pups get to live their best lives - Insider Envy\" \/>\n<meta property=\"og:description\" content=\"This dog food company raised millions of dollars to make sure your pups get to live their best lives - Insider Envy\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.insiderenvy.com\/this-dog-food-company-raised-millions-of-dollars-to-make-sure-your-pups-get-to-live-their-best-lives\/\" \/>\n<meta property=\"og:site_name\" content=\"Insider Envy\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-25T09:23:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-04T12:46:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.insiderenvy.com\/images\/2019\/12\/03115213\/OllieBranded2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1072\" \/>\n\t<meta property=\"og:image:height\" content=\"758\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Cheena\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cheena\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.insiderenvy.com\/this-dog-food-company-raised-millions-of-dollars-to-make-sure-your-pups-get-to-live-their-best-lives\/\",\"url\":\"https:\/\/www.insiderenvy.com\/this-dog-food-company-raised-millions-of-dollars-to-make-sure-your-pups-get-to-live-their-best-lives\/\",\"name\":\"This dog food company raised millions of dollars to make sure your pups get to live their best lives - Insider Envy\",\"isPartOf\":{\"@id\":\"https:\/\/www.insiderenvy.com\/#website\"},\"datePublished\":\"2019-12-25T09:23:15+00:00\",\"dateModified\":\"2023-10-04T12:46:04+00:00\",\"author\":{\"@id\":\"https:\/\/www.insiderenvy.com\/#\/schema\/person\/0f27e1072194278772d753e174ad4c7d\"},\"description\":\"This dog food company raised millions of dollars to make sure your pups get to live their best lives - Insider Envy\",\"breadcrumb\":{\"@id\":\"https:\/\/www.insiderenvy.com\/this-dog-food-company-raised-millions-of-dollars-to-make-sure-your-pups-get-to-live-their-best-lives\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.insiderenvy.com\/this-dog-food-company-raised-millions-of-dollars-to-make-sure-your-pups-get-to-live-their-best-lives\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.insiderenvy.com\/this-dog-food-company-raised-millions-of-dollars-to-make-sure-your-pups-get-to-live-their-best-lives\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.insiderenvy.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"This dog food company raised millions of dollars to make sure your pups get to live their best lives\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.insiderenvy.com\/#website\",\"url\":\"https:\/\/www.insiderenvy.com\/\",\"name\":\"Insider Envy\",\"description\":\"Discover timely and engaging lifestyle content. Get the latest on food, fashion, tech, and entertainment.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.insiderenvy.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.insiderenvy.com\/#\/schema\/person\/0f27e1072194278772d753e174ad4c7d\",\"name\":\"Cheena\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.insiderenvy.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4689e2b29c094d66fc0cb7525c44ee81?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4689e2b29c094d66fc0cb7525c44ee81?s=96&d=mm&r=g\",\"caption\":\"Cheena\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"This dog food company raised millions of dollars to make sure your pups get to live their best lives - Insider Envy","description":"This dog food company raised millions of dollars to make sure your pups get to live their best lives - Insider Envy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.insiderenvy.com\/this-dog-food-company-raised-millions-of-dollars-to-make-sure-your-pups-get-to-live-their-best-lives\/","og_locale":"en_US","og_type":"article","og_title":"This dog food company raised millions of dollars to make sure your pups get to live their best lives - Insider Envy","og_description":"This dog food company raised millions of dollars to make sure your pups get to live their best lives - Insider Envy","og_url":"https:\/\/www.insiderenvy.com\/this-dog-food-company-raised-millions-of-dollars-to-make-sure-your-pups-get-to-live-their-best-lives\/","og_site_name":"Insider Envy","article_published_time":"2019-12-25T09:23:15+00:00","article_modified_time":"2023-10-04T12:46:04+00:00","og_image":[{"width":1072,"height":758,"url":"https:\/\/static.insiderenvy.com\/images\/2019\/12\/03115213\/OllieBranded2.png","type":"image\/png"}],"author":"Cheena","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Cheena","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.insiderenvy.com\/this-dog-food-company-raised-millions-of-dollars-to-make-sure-your-pups-get-to-live-their-best-lives\/","url":"https:\/\/www.insiderenvy.com\/this-dog-food-company-raised-millions-of-dollars-to-make-sure-your-pups-get-to-live-their-best-lives\/","name":"This dog food company raised millions of dollars to make sure your pups get to live their best lives - Insider Envy","isPartOf":{"@id":"https:\/\/www.insiderenvy.com\/#website"},"datePublished":"2019-12-25T09:23:15+00:00","dateModified":"2023-10-04T12:46:04+00:00","author":{"@id":"https:\/\/www.insiderenvy.com\/#\/schema\/person\/0f27e1072194278772d753e174ad4c7d"},"description":"This dog food company raised millions of dollars to make sure your pups get to live their best lives - Insider Envy","breadcrumb":{"@id":"https:\/\/www.insiderenvy.com\/this-dog-food-company-raised-millions-of-dollars-to-make-sure-your-pups-get-to-live-their-best-lives\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.insiderenvy.com\/this-dog-food-company-raised-millions-of-dollars-to-make-sure-your-pups-get-to-live-their-best-lives\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.insiderenvy.com\/this-dog-food-company-raised-millions-of-dollars-to-make-sure-your-pups-get-to-live-their-best-lives\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.insiderenvy.com\/"},{"@type":"ListItem","position":2,"name":"This dog food company raised millions of dollars to make sure your pups get to live their best lives"}]},{"@type":"WebSite","@id":"https:\/\/www.insiderenvy.com\/#website","url":"https:\/\/www.insiderenvy.com\/","name":"Insider Envy","description":"Discover timely and engaging lifestyle content. Get the latest on food, fashion, tech, and entertainment.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.insiderenvy.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.insiderenvy.com\/#\/schema\/person\/0f27e1072194278772d753e174ad4c7d","name":"Cheena","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.insiderenvy.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4689e2b29c094d66fc0cb7525c44ee81?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4689e2b29c094d66fc0cb7525c44ee81?s=96&d=mm&r=g","caption":"Cheena"}}]}},"_links":{"self":[{"href":"https:\/\/www.insiderenvy.com\/wp-json\/wp\/v2\/posts\/15504"}],"collection":[{"href":"https:\/\/www.insiderenvy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insiderenvy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insiderenvy.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insiderenvy.com\/wp-json\/wp\/v2\/comments?post=15504"}],"version-history":[{"count":3,"href":"https:\/\/www.insiderenvy.com\/wp-json\/wp\/v2\/posts\/15504\/revisions"}],"predecessor-version":[{"id":15507,"href":"https:\/\/www.insiderenvy.com\/wp-json\/wp\/v2\/posts\/15504\/revisions\/15507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.insiderenvy.com\/wp-json\/wp\/v2\/media\/15952"}],"wp:attachment":[{"href":"https:\/\/www.insiderenvy.com\/wp-json\/wp\/v2\/media?parent=15504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insiderenvy.com\/wp-json\/wp\/v2\/categories?post=15504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insiderenvy.com\/wp-json\/wp\/v2\/tags?post=15504"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.insiderenvy.com\/wp-json\/wp\/v2\/author?post=15504"},{"taxonomy":"partner","embeddable":true,"href":"https:\/\/www.insiderenvy.com\/wp-json\/wp\/v2\/partner?post=15504"},{"taxonomy":"product-category","embeddable":true,"href":"https:\/\/www.insiderenvy.com\/wp-json\/wp\/v2\/product-category?post=15504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}